Content Auditing: Dosh

Dosh has raised 56 million dollars at a 240 million dollar valuation. The underlying product, however, seems to be relatively straightforward. There aren’t many screens to be designed or a wealth of features. The power of Dosh is in simplicity. Companies can set parameters for in-app promotions that are made available to users of specific credit […]

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Mobile First Design

A mobile-first design plan for Tassel, a responsive web application that disrupts the data-driven higher education admission process.

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User Research Analysis

I prepared my war room by organizing my writing utensils and securing a proper playlist. I organized my digital files and transferred recordings of interviews from my iPhone to my Macbook.  Keeping my research goals in mind, I re-listened to each interview twice, carefully extracting exact quotes, behaviors/attitudes, needs/goals, and frustrations onto Post-Its. Since the […]

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Surveys and Interviews: Tassel

Goals Empathize with prospective students journey in selecting a college or university. Understand memorable phases of the decision process.  Learn which data prospective college students considered when making their decision.  Identify common elements across users related to their decision process and/or timeline.  Sample Script Describe the first time that you knew you were going college.  […]

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User Stories: Tassel

On-Boarding/Sign-Up As a college-seeking student, I want to be able to interact with the web application without signing in, so that I can get a feel for the product before surrendering any personal information. As a college-seeking student, I want to be able to login win a social network I already use, so that I […]

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Lean vs. Agile

This post explores the difference between Lean UX and Agile UX methodologies in different stages in improving the overall user experience of Tassel, a responsive web application that disrupts the data-driven college admissions process.

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Competitor Analysis: Niche + College Insight

A 2017 Gallup Poll evidenced that 28% of Americans who enrolled in postsecondary institutions would choose a different school in hindsight. That means that 4.7 million currently enrolled undergraduates will leave college regretting a foundational aspect of their choice, their institution. College Insight  Overview College Insight is a responsive web application that aggregates publicly available data on […]

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