User Research Analysis

I prepared my war room by organizing my writing utensils and securing a proper playlist. I organized my digital files and transferred recordings of interviews from my iPhone to my Macbook.  Keeping my research goals in mind, I re-listened to each interview twice, carefully extracting exact quotes, behaviors/attitudes, needs/goals, and frustrations onto Post-Its. Since the […]

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Surveys and Interviews: Tassel

Goals Empathize with prospective students journey in selecting a college or university. Understand memorable phases of the decision process.  Learn which data prospective college students considered when making their decision.  Identify common elements across users related to their decision process and/or timeline.  Sample Script Describe the first time that you knew you were going college.  […]

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