On-Boarding/Sign-Up

As a college-seeking student, I want to be able to interact with the web application without signing in, so that I can get a feel for the product before surrendering any personal information.

As a college-seeking student, I want to be able to login win a social network I already use, so that I don’t have to remember a new password or make a new account. 

As a parent of a college-seeking student, I want to be able to interact with the web application without signing in, so that I can get a feel for the product before surrendering any personal information.

As a college representative, I want a specific call to action prompting me to claim my profile through an alternative, non-sign-in process, so that I can affirmatively claim my institutional profile. 

Landing Page/Home Page 

As college-seeking student, I want to access a simple, easy-to-understand website that is designed for a mobile browser, so that I can easily research my college choice in the same place that I do everything else—my cellphone. 

As a college-seeking student, I want to be able to search for specific colleges or universities that I am already considering, so that I can confirm or correct my perception of the overall college experience and campus life. 

As a college-seeking student, I want to research information related to what my day-to-day life will be like at an institution, so that I can choose the school where I will be happiest. 

As a college representative, I want to be able to understand how my institution can affirmatively provide data, so that I can provide the most relevant and useful data to students. 

Browsing Feature 

As a college-seeking student, I want to be able to directly compare two different colleges or universities, so that I can make a difficult choice. 

As a college-seeking student, I want to find information that isn’t readily available elsewhere, so that I can select a school with the best available information. 

As a college-seeking student, I want to sort prospective schools by on-campus activity offerings, so that I can select a school that will meet my co-curricular aspirations. 

As a college-seeking student, I want to be able to read reviews from verified users who attended the institution, so that I can learn from the choices of other students.

As a parent of a college-seeking student, I want to fully understand all aspects of campus life, so that I can help my student reflect on their priorities during our selection process. 

As a parent of a college-seeking student, I want to read honest, verified reviews from students who have recently attended the institution, so that I can better ensure that I won’t waste tuition payments. 

As a parent of a college-seeking student, I want to browse educational resources related to evaluating a holistic view of campus life, so that I can be prepared during college visits. 

As a college representative, I want to be able to understand the web applications experience-based criterion, so that I can elevate the relative-profile of my institution. 

Saving Favorite Schools

As a college-seeking student, I want a user profile that allows me to save my favorite schools, so that I can continually review and revisit my preferences during a lengthy college-search process. 

As a parent of a college-seeking student, I want to easily printable campus profiles, so that I can take hand-written notes on physical paper. 

As a college representative, I want to be able to contact students who have favorited my institution, so that I can use the platform as a recruiting tool.